Silkor

Established in Beirut Lebanon in 1997, Silkor is an industry pioneer and the Middle East and North Africa (MENA) region’s leading chain of Laser Hair Removal, Skin Care Treatments, Slimming Solutions, Medico-Aesthetic Services and Cosmetic & Plastic surgery. The company specializes in treatments that promote smoother, more radiant skin, for both men and women. Treatments are performed by highly skilled dermatologists and medical practitioners and take place in a relaxed comforting atmosphere. Silkor addresses customer needs with the most advanced, proven, non-invasive medical and aesthetic technology. Silkor enhances the personal wellbeing, confidence and self-esteem of its customers in a safe and professional environment.

The name Silkor is a play on words combining the English “Silk” with the French “Corps” (body). This encapsulates the Silkor mission – to provide the smoothest, most soothing and least intrusive luxury laser medico-aesthetic and skin care treatments.

Scientific and technological innovations in laser medico-aesthetic treatments are advancing at the speed of light. With a dedicated medical advisory team charged with exploring new technologies, Silkor continuously evaluates new therapies, equipment and procedures to ensure best results and value for its clients.

Thanks to Silkor’s size and reputation and its relationships with manufacturers and researchers, its team is in a position to evaluate new laser medico-aesthetic technologies even before they come on the market. This puts Silkor in a prime position to stay ahead of the field and provide the best service and satisfaction for its customers.

“To establish Silkor as the trusted international leader in high quality, personalized, luxury laser medico-aesthetic, cosmetic & plastic surgery and skin care treatments.”

It is the Silkor people who make Silkor what it is and who believe that putting the company values into practice achieves long-term benefits for all stakeholders.

• Customer service excellence: Silkor listens to its customers who are encouraged to provide regular feedback to the company. Their needs are addressed by branch managers and by regional customer relations teams.
• Entrepreneurial spirit and passion to win: What makes Silkor both unique and exciting as a business concept is its provision of medico-aesthetic care within a service model. It is a combination that is both lucrative and innovative for entrepreneurs and businesses involved in the rapidly developing medico-aesthetic field. What sets Silkor apart from the competition is its potent mix of competence, efficiency, excellent team work and a passion to excel.
• Constant innovation in quality services: In order to maintain its leadership position in a fast expanding market, the company constantly introduces new services through innovative marketing strategies.
• Operational excellence: The Silkor medical protocols and operational procedures and guidelines provide Silkor staff with reliable reference tools designed to help team members resolve technical or service issues and handle patient concerns. Staff training programs are geared toward insuring successful integration and consistent application of these proven proprietary Silkor systems.
• Teamwork in a Silkor environment: Since its founding in 1997, Silkor has been committed to hiring highly competent talent and to fostering a spirit of teamwork. Today, the Silkor family is fortunate to have some of the most talented people in the industry working harmoniously, exchanging innovative ideas, learning from each other and delivering the top customer service.

Silkor’s strategy is to attract and retain people who subscribe to the company culture and fully utilize their own high potential. The Silkor culture provides equal job and training opportunities with promotion based solely on merit.

The Silkor model was the subject of a recent academic case study jointly conducted by the prestigious Standford Graduate School of Business in California and the Olayan School of Business at the American University of Beirut. This case study was developed with the generous support of the Goldman Sachs 10,000 women initiative and explored Silkor’s impressive service model, its innovative, entrepreneurial approach and its aggressive, well executed expansion strategy. In addition, Silkor was featured in numerous university publications both in US and the Middle East. Pearson’s Management and Marketing Management editions are a few to mention.

Silkor centers are the company’s trademark. Each occupying approximately 600 square meters, with an average of 17 treatment rooms and clinics, they are situated in prime locations and are characterized by a unique architecture and subtle design features.

The soothing graduated colors utilized throughout the facility, along with its peaceful Zen ambiance, create an oasis of calm for customers arriving at the centers. Management’s attention to detail, its response to customer needs, the successful integration of technical efficiency, medical safety and customer comfort make the Silkor experience safe and exhilorating.