Dubai, UAE: Joining forces with the Dubai Health Authority (DHA), Nestlé UAE hosted an awareness event yesterday for employees of the Dubai Government Workshop aimed at helping improve their understanding of nutrition best practices and how to maintain bone health. The event was organized as part of the “Care for your Body…Care for your Health” campaign launched by the DHA recently in collaboration with Nestlé UAE to create public awareness about effective ways of building bone strength, maintaining a healthy weight and preventing Osteoporosis.
The awareness campaign aims to emphasize balanced nutrition and healthy living as the best measures to keep the bones healthy and prevent Osteoporosis, a disabling medical condition in which the bones become brittle and fragile from loss of tissue. The campaign also seeks to highlight effective approaches to the diagnosis and treatment of Osteoporosis
“A balanced and nutritious diet is not only crucial to maintaining bone density but is the cornerstone of overall physical health and wellness,” said Zeinab Maktabi, Nutritionist at Nestlé Middle East.
“Through this campaign, we seek to familiarize the public with some basic diet and lifestyle essentials that could go a long way in building bone strength and maintaining a healthy weight; these include ensuring proper nutrition, exercising regularly, never skipping breakfast, and drinking at least two cups of milk every day, among other recommendations,” Maktabi added.
The awareness event at Dubai Government Workshop, an organization established under the patronage of late HH Sheikh Rashid bin Saeed Al Maktoum for enhancing performance and maintenance of government assets, featured free health screenings and bone density tests, and an orthopedic doctor from DHA was on hand to provide expert advice and guidance to the attendees. Nutritionists from Nestlé were also present to provide tips on good nutritional practices that improve bone health and help maintain a healthy weight.
Commenting on the awareness session, Humaid Sultan Al Mutaiwee, General Manager of Dubai Government Workshop, said, “We are pleased to partner with the Dubai Health Authority and Nestlé on this important initiative to raise public awareness of health and nutrition essentials. We are hopeful the program will help inspire our employees to adopt a culture of health and wellness and set them on a path to healthy living.”
In addition to offering free health screenings and expert advice at various clinics and medical centres across Dubai, the “Care for your Body…Care for your Health” campaign, which continues until October 2012, will make available, for the benefit of the pubic, a wide range of communication materials containing comprehensive information about Osteoporosis and its prevention, including nutrition recommendations for weight management.
Nestlé’s support of the campaign is part of the company’s regionwide “Eat Right Live Well” initiative.
“At Nestlé we understand the importance of staying fit and being healthy,” said Mayada El Shahawy, Consumer Services, Nestlé UAE. “We are hopeful this series of roadshows led by DHA and Nestlé will help us reach out to the public with key health and nutrition messages that will enrich their lives and positively impact their lifestyles.”
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About Nestlé:
For over 140 years, Nestlé has been applying its nutrition expertise in the development of products that contribute to the health and wellness of consumers, evolving into the world’s foremost Nutrition, Health and Wellness company.
Headquartered in Vevey, Switzerland, Nestlé currently employs over 286,000 people in 456 factories and operations in almost every country around the globe.
“Good Food, Good Life” is the foundational philosophy upon which Nestlé continues to build an ever-increasing portfolio of quality brands that not only deliver on great taste, but on nutritional value as well. To that end, the company invests around USD 1.5 billion in research and development alone, every year.
Nestlé’s portfolio of products includes Infant Nutrition, Milks, Soups, Bottled Water, Confectionery, Coffee, Beverage Creamers, Culinary and Breakfast Cereals.
About Nestlé Middle East:
Following nearly 80 years of success and heritage since its first Middle East operation in Lebanon in the early 1930s, Nestlé Middle East was founded in 1997 in Jebel Ali Free Zone, Dubai, and now serves as a regional hub to fulfil the needs of the GCC, the Levant, Iran and Iraq markets.
To date, Nestlé has invested more than USD 400 million in the region, owning and operating 17 factories and 37 offices. These capital investments have contributed heavily to creating job opportunities, enhancing technological and manufacturing capabilities, and fostering national economies around the region.
Nestlé’s popular brands in the Middle East include NIDO®, CERELAC®, NESCAFÉ®, MAGGI®, NESQUIK®, CHOCAPIC®, NESTLÉ (COUNTRY) CORNFLAKES®, NESTLÉ FITNESS®, CHEERIOS® , NESTLÉ PURE LIFE®, KIT KAT® and QUALITY STREET®.
For more Nestlé Middle East news, please visit www.nestle-family.com/media. You can also follow Nestlé Middle East on Twitter for continuous news updates: http://twitter.com/nestleme
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