Dubai, UAE: The American Hospital Dubai has had its status as a regional super brand reconfirmed by Superbrands, the independent expert authority on branding which was set up to pay tribute to exceptional brands. The hospital is part of an elite group of organisations in the region to be awarded – and then re-awarded – this accolade, also known as the ‘Oscars’ for brands. This is the sixth Superbrands award earned by the hospital and comes as the American Hospital Dubai celebrates its 15th anniversary.
An independent council of relevant experts selected the hospital from a short list, drawn from a much longer list (more than 1,400) of potential Superbrands, on the basis of an assessment by the judging panel. These Superbrands were not only voted for by the distinguished brand council members but also by 2,500 marketing professionals voting for the preferred brands through an online poll.
To be voted as a Superbrand by the Council is a powerful endorsement and evidence for existing customers, potential customers, the media, suppliers, investors and employees of the brand’s exceptional status.
The award was presented by Superbrands at a ceremony in Dubai recently, and was received on behalf of the hospital by Dr. Nayzak Raoof , MB ChB, Ph.D.(Lond), FRCA, Chief of Anesthesia and Assistant Medical Director.
Speaking at the award ceremony, Dr. Raoof commented: “I am privileged to accept this award on behalf of the American Hospital Dubai . It recognises our best practice in brand management and our success in building a strong brand over almost 15 years. The hospital is delighted to win this recognition from ‘Superbrands’, which reflects our commitment to providing the highest quality of US standard private healthcare to our patients. It is a personal pleasure for me to represent the hospital at a distinguished gathering to honour the management and staff of the American Hospital Dubai . This is a significant regional award for the hospital and recognises the contribution made by all staff, every one of whom contributes to the overall ‘brand experience’ that we create every day and to the strength of the brand of which we can be very proud.”
The Superbrands organisation is acclaimed worldwide as being the independent authority and arbiter of branding excellence and is committed to paying tribute to exceptional brands and promoting the discipline of branding. The work Superbrands does is recognised through their books, Events and Awards programmes, internet sites, research and through significant international media and PR coverage in newspapers, magazines and on television and radio.
www.ahdubai.com.
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About the American Hospital Dubai
The American Hospital Dubai is a 159-bed, acute care, general medical/surgical private hospital with more than 88 physician multi-specialty group practice, designed to provide a high quality, American standard of healthcare to meet the needs and exceed the expectations of the people of Dubai, the UAE and the surrounding Gulf States.
The American Hospital Dubai became the first hospital in the Middle East to be awarded JCI accreditation in May 2000 and successfully underwent further surveys by the JCI in 2003, 2006, 2009 and 2012 to maintain its accredited status. The Laboratory of the American Hospital Dubai earned its sixth consecutive accreditation by the Accreditation Committee of the College of American Pathologists (CAP), in 2011.
The American Hospital Dubai has continued to expand to meet the demand for more personalized services, comfort and convenience, while broadening the services and deepening the level of expertise and care offered. In response to the strong increase in local and regional demand for its services, the hospital constructed a new state of the art Outpatient Clinic Building.
In addition to the new facilities and services, the hospital continues its ongoing physician recruitment plan, which will extend the number of American Board Certified or equivalent practicing physicians at the Hospital to over 100.
The hospital’s new bed tower is currently rolling out new facilities that will create an additional 240 beds in private rooms and suites, transforming the hospital into a 384-bed campus.
www.ahdubai.com
Issued on behalf of the American Hospital Dubai by WPR.
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Jonathan Walsh
WPR
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